A two-way V-shaped electronic billboard is under construction Wednesday at the corner of Bloomington and Frech streets in Streator – part of a development that may also include a coffee chain.

In April, the Streator City Council approved a special-use permit for the electronic billboard.

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Crews build a new digital billboard Wednesday, Aug. 28, 2024, at the corner of Frech and Bloomington streets in Streator. (Scott Anderson)

The billboard will stand about 15 feet tall to accommodate large vehicles and will operate 24 hours a day, featuring both commercial advertisements and emergency messages such as weather alerts and Amber alerts.

Robinson Outdoor signed an agreement with PMP Holdings LLC to build and maintain the billboard for a minimum of three years at the location.

The revenue generated from the billboard was part of development plan intended to help fund the potential construction of a Scooter’s Coffee store at the corner of Bloomington and Frech streets.

The Nebraska-based coffee chain has multiple stores nearby in Mendota, Princeton, Plano, Sandwich and Yorkville.

City Manager David Plyman said Scooters developers, PMP Holdings LLC, haven’t submitted a building permit application yet. He added the developers have not provided a confirmation on whether the project will proceed, but he also has not been informed of any changes to the plan.

The developers were not available for comment on Wednesday.